SEO, Page Rank & rel NoFollow

seo What's the buzz again from SEO professionals who are speculating that Google will be soon be penalizing websites which uses the "rel nofollow" tag.

Moving up the ladder of Page Rank and maintaining it there is a lot of hard work. Most of the times, losing it and re-gaining it is much harder than the first time.

"Rel NoFollow" is a Google invention, and after several years later, realized that it is being abuse and used to manipulate page ranking or "page ranking sculpting" as the SEO call it.

Does this mean that Google can dictate what the online world must do? Or what Google wants, Google gets. Or what Google don't want, throws it to the Garbage Bin.